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I’m a T-Shaped (Content) Marketer
After starting in multilingual web content two decades ago, I’ve worked in various capacities and built many hands-on skills, sometimes in “trial by fire” situations.
“Explore. Learn. Improve. Grow.”
Content Marketing Skills and Services
website content | content strategy | blogging |
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The centerpiece of branded messaging. K.I.S.S. and tell your prospects and customers everything they need to know. | How does each piece fit in the big picture? Why are we doing this now? Focus on the right questions at the right time. | Make sure you’re helping the reader. How can you be the most insightful and relevant? Write for an audience of one. |
topic research | video scripts | brainstorming |
In-depth topic and audience research are necessary for content that hits the mark. | Instruct, entertain or persuade. Increase registrations, schedule more demos, give people what they want. | Let thoughts run free. Use visual aids. Be bold and embrace new ideas. Discuss, rinse and repeat until you hit gold. |
Need more info? Happy to help. You can also check out my visual skills page.
If I had to describe myself in just one word, it would probably be “adaptable”.
Cross-Cultural Communication
Not Lost in Translation
When you’re trying to reach a new market, translating your website is just the first step. You need cultural fluency, too.
Language/cultural fluency
From most to least fluent
- English – U.S.
- Spanish – Latin America
- Italian – Italy
- French – France
Contact me if you want to know more about my global experience.
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Working in Small Teams Has Taught Me
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Business Skills
By working with smaller teams and startups I’ve honed process improvement, vendor management, clear communication, and collaboration, in person or remote.
Approach to B2B Content
Content Credos
- To write about real customer needs and aspirations, not assumptions.
- Serve before sell.
- To be memorable and authentic, which hinges on a clearly defined brand. Yes, I’d love to help with your UVP.
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