hings I know
I’m a T-Shaped (Content) Marketer
After starting in multilingual web content two decades ago, I’ve worked in various capacities and built many hands-on skills, sometimes in “trial by fire” situations.
“Explore. Learn. Improve. Grow.”
Content Marketing Skills and Services
website content | content strategy | blogging |
---|---|---|
The centerpiece of branded messaging. K.I.S.S. and tell your prospects and customers everything they need to know. | How does each piece fit in the big picture? Why are we doing this now? Focus on the right questions at the right time. | Make sure you’re helping the reader. How can you be the most insightful and relevant? Write for an audience of one. |
topic research | video scripts | brainstorming |
In-depth topic and audience research are necessary for content that hits the mark. | Instruct, entertain or persuade. Increase registrations, schedule more demos, give people what they want. | Let thoughts run free. Use visual aids. Be bold and embrace new ideas. Discuss, rinse and repeat until you hit gold. |
Need more info? Happy to help. You can also check out my visual skills page.
If I had to describe myself in just one word, it would probably be “adaptable”.
Cross-Cultural Communication
Not Lost in Translation
When you’re trying to reach a new market, translating your website is just the first step. You need cultural fluency, too.
Language/cultural fluency
From most to least fluent
- English – U.S.
- Spanish – Latin America
- Italian – Italy
- French – France
Contact me if you want to know more about my global experience.
Working in Small Teams Has Taught Me
Business Skills
By working with smaller teams and startups I’ve honed process improvement, vendor management, clear communication, and collaboration, in person or remote.
Approach to B2B Content
Content Credos
- To write about real customer needs and aspirations, not assumptions.
- Serve before sell.
- To be memorable and authentic, which hinges on a clearly defined brand. Yes, I’d love to help with your UVP.