Explore. Learn. Improve. Grow.
Recent projects and employers
Collaboration Capabilities
- I can create, refresh and improve your content/brand/messaging campaigns in English or Spanish.
- Need a website redesign? I work with the awesome team at blasgiffuni.com.
- See below for recent projects.
Featured Clients
Click the images for more details.
Traq.ai (2022)
- Challenge:
- Manage the day-to-day marketing priorities, blogs and content needs for an early-stage startup in the AI space
- Approach:
- Influence and advise strategic decisions and product launches; manage website content and be the internal go-to for ad-hoc marketing campaigns.
- Impact:
- Successful product launch on Producthunt.com; improved communication and collaboration with internal stakeholders and vendors; evaluated vendor ROI and improved efficiencies.
Air Concepts USA (2021)
- Challenge:
- Rethink website copy (plus complete website overhaul by the team at Blasgiffuni.com) to better reflect the client’s dedication to excellence and timely global deliveries.
- Approach:
- Harness the client’s customer-centric approach to air logistics honed over 30+ years.
- Create content that defines the client as the premier alternative to big-name shipping companies.
- Impact:
- Improved website messaging and user experience.
Cifuentes Marrero (2021)
- Challenge:
- Update the website content to appeal to a professional audience seeking legal pathways to working and living in the United States.
- Approach:
- Distill the client’s unique strengths. Clarify which services to emphasize moving forward.
- Update the website copy to tailor it more closely to the needs of qualified professionals.
- Measurable Impact:
- Increased brand awareness and consultations.
Other Collaborations 2015-2018
Kerry Lee Art (email newsletters), Jennifer ‘OConnor voiceovers (portfolio website), Wirewerks (translations, voiceovers), Knowledge Accelerators (translations, voiceovers), Global Harvest (QA and UI improvement for SaaS), SmartStart Employment Screening, Stansfeld Scott.
As an Employee, I’m Always…
Looking for a box to Think Outside of.
- Often, a job description is but a snapshot of what needs to be done.
- After some time has passed, with hard work and initiative I usually end up in a different place than where I started.
- And so the adventure continues.
Featured Employers
TeamViewer (2019-20)
- Challenge:
- Write compelling website copy, design sales enablement collaterals, and write email campaigns centered on each audience segment’s particular challenges and opportunities, from freemium users all the way to enterprise
- Approach:
- Dive deep into each audience segment using online research and offline collaboration with the sales team (US and international)
- Impact:
- Higher email engagement and reply rates. Influenced sales through targeted bottom-of-funnel collaterals.
MotionPoint (2013-15)
- Challenge:
- Help US companies expand to overseas and multilingual markets
- Approach:
- Using website analytics and international SEO, consult with clients to inform their globalization efforts
- Impact:
- Optimized results and translation ROI through increased website engagement and sales in foreign markets.
- Evergreen, award-winning case studies for Delta’s Korean website and JetBlue mobile site.
- Better process efficiency for team members.
More About Me
- After many years in marketing for companies large and small, global and local, I’ve broadened my skillset.
- Curious about my doodles? Learn more here